We started managing two fitness centres for the client, who are a national insurance provider, in January 2019. At the Head Office in London, we increased staffing from 10 hours to 60 hours per week and added 15 classes to the timetable each week. We introduced virtual classes making the site a 24/7 offering.
We rebranded all their wellbeing activities, creating a new wellbeing identity aligned to the client’s design principles but distinct from their corporate identity. We incorporated this marketing approach for all wellbeing events and support other departments with their wellbeing efforts.
We introduced a physiotherapy service at the London office. In addition to the physiotherapy appointments, we also added back-to-work and back-to-exercise pathways for the staff. This provides a unified approach for members.
We introduced a calendar of wellbeing events and workshops for staff centred on pertinent health and wellbeing issues.
All of this was done with the gym being cost neutral, with membership payments funding the services, and us fixing the price at £15 per month.