We began working with 40 Leadenhall—the landmark “Gotham City” tower in the heart of London—in January 2025.
Our remit covers the full lifecycle of its new wellbeing hub: concept design, interior fit-out, equipment sourcing and ongoing day-to-day management. The facility will serve the building’s occupiers with a premium gym floor, boutique-style studios, curated class programming and corporate-wide wellbeing initiatives. This partnership underscores our ability to deliver bespoke, high-end fitness solutions for flagship commercial developments.
At 40 Leadenhall we provide a complete, lifestyle-driven wellbeing offer for tenants. A premium gym floor houses the latest strength and cardio equipment, complemented by a full, carefully-timed class timetable that ranges from sunrise yoga to lunchtime HIIT and evening Boxfit—ideal for hybrid working patterns. Every member has access to the Virtuagym app, which delivers personalised programmes, habit coaching, nutrition tracking and an extensive on-demand workout library.
The hub also boasts the first dedicated Peloton studio outside Peloton’s own London flagship, enabling both live and virtual rides. Rounding out the experience, a full spa suite offers hairdressing, nail services, physiotherapy and sports-massage treatment rooms.
Our flexible operating model allows us to adjust staffing levels, class frequency and auxiliary services in line with building occupancy and tenant feedback, ensuring the wellness hub remains engaging, responsive and commercially resilient.
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