A large university in the South-East was looking to enhance their fitness facilities and to outsource the management of the University Fitness Centre. They had a wide range of equipment that was seven-years-old and did not fit in with the modern look of the campus.
The site has 2,000 staff and 12,00 students on campus. The University Fitness Centre was accessible by the local community, but it was believed that only 10% of the total membership came from the community. The layout of the facilities did not provide an area for admin or sales led objectives, and to this extent, the potential of the gym was not being met.