A leading South-East university sought to modernise its on-campus fitness facilities and outsource Fitness Centre management. With equipment over seven years old and misaligned with the campus’s contemporary aesthetic, the existing gym failed to capitalise on its full revenue potential.
Serving 2,000 staff and 12,000 students, the University Fitness Centre also welcomed local community members—though just 10% of users were non-university. The outdated layout lacked dedicated space for administration and sales, limiting opportunities for targeted marketing, membership growth and streamlined operations.
Energy Fitness Professionals offered a modular suite of fitness solutions, allowing the university to select and refine services to maximise its campus gym’s potential. A tailored equipment replacement programme introduced state-of-the-art Life Fitness machines throughout a contemporary refurbishment, giving the facility a distinctive new identity.
A proactive, experienced gym team was appointed to deliver the shared vision of EFP and the university, guided by a detailed implementation plan designed to minimise disruption during the transition. Comprehensive marketing campaigns targeted both students and staff, while local community outreach tapped into an under-utilised market, driving membership growth and enhancing overall engagement.
“The University has been working in partnership with EFP for almost 7 years. The professionalism and capital investment made has seen a significant growth in student and staff fitness activity. The new health and fitness centre operates with a true partnership ethos; staff work harmoniously alongside the University employees. The facilities provide a high-quality environment for a range of clients, from the casual user through to international athletes.”
Head of Sport
University
Since EFP took on the contract, income has improved by 96% and the profit delivered to the University has increased 275%. This has been achieved by restructuring the memberships available, the operational procedures of the facility, and ensuring that the management model is structured in a way that is mutually beneficial. EFP is also going from strength to strength by constantly increasing performance in terms of the numbers of new members, class attendance, bookings and overall usage of the facility.
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